Mockup · Window Cleaning Blueprint funnel
PAGE ONE
Free signup: /wcbfree
Page 1 of 3 — opt-in keithkalfas.com/wcbfree copy drawn from the Sept 16 call
Free 3-video series

How to make $500 a day cleaning windows

Three free videos for total beginners. No experience, no employees, no fancy truck. I started with a belt, a bucket and a squeegee out of the trunk of my wife's car, with an eviction notice on the door. Here's how the window cleaning guy gets paid.

Keith Kalfas on a sidewalk outside a strip mall, pointing down the row of storefronts.
Placeholder still from the channel. Swap for the final hero frame before launch.

Video 1 hits your inbox in about ten minutes. Don't close the next page — that's where the real offer is. Unsubscribe any time.

30,000+ subscribers Keynote, Int'l Window Cleaning Association Amazon bestseller in its category

You've probably already seen me

Standing in a parking lot, hollering about window cleaning, sixty seconds at a time. Those videos do a job and I'm proud of them. But the job they do is inspiration. They're there to get you off the couch and make you believe a guy with a bucket and a squeegee can make real money, because I was that guy.

Inspiration isn't instruction. Nobody learns a trade in sixty seconds, and you can comb through a hundred hours of my free videos hunting for the parts that actually matter.

So before I ask you for a dime, let me hand you something practical. Three videos where I sit down and explain how this business really works: who to go after, what to charge, what gear to buy first, and the mistake that gets beginners sued.

I'm not going to pretend three videos make you a window cleaner. They won't. What they are is the first move you make if you're serious: the lay of the land from somebody who's done it.

Put your email in and video 1 is on its way. And stay on the next page when it loads. That's where I put the thing I'd actually hand a guy who's serious, at the best price I ever put on it.

What's in the three videos

Video 1 · Opportunity

Why this trade is worth your time

Cleaning in America is a $40 billion a year industry, and window cleaning is one of the few ways into it with almost nothing in your pocket. I'll show you what that looked like for me — where I started, and what changed.

Video 2 · Education

Getting started, and selling jobs fast

My step-by-step system for getting going and booking work quickly — including the number one mistake I watch beginners make, the one that costs them money before they've earned any.

Video 3 · Experience

How to grow it into steady income

The action steps that turn a few jobs into predictable money that keeps growing week after week, instead of a good month followed by nothing.

Before you touch anybody's windows

I don't recommend anyone clean a single residential window until they understand fabrication debris and glass technology. You don't have to buy anything from me. Just get educated. People get accused of scratching glass and handed $50,000 and $60,000 claims, and one wrong answer at the door can turn a job you didn't ruin into a lawsuit you can't win.

Free with the videos: my glass scratch waiver — the pre-trip inspection sheet you walk the house with, mark every existing scratch on, and have the customer sign. Plus a printable window cleaning work order.

Get the videos and the waiver

"I'm not the window cleaning guy"

Maybe hard times already found you. Maybe you can see them coming — hours getting cut, the industry you're in going sideways, a job you don't believe will still be there in two years. Either way it's the same question: what can you start that actually pays, with what's in your pocket today?

Window cleaning is one of the honest answers to that question. Almost nothing to start, and it pays the same week you start knocking. But it costs you something, and it isn't money. It's the first morning you're standing in a driveway with a belt and a bucket, scrubbing a stranger's glass while they watch you from the kitchen, and a piece of you is saying this isn't who I am.

Then one day your pockets are bulging with cash and it flips. Wait a second — I am the window cleaning guy. The window cleaning guy is getting paid. You want me at your house next?

— Keith Kalfas, who went from an eviction notice to keynote speaker at the International Window Cleaning Association

Keith Kalfas in a branded Kalfas Professional Window Cleaning shirt, squeegeeing a window on a job.
Low-res web copy. Swap for a full-size frame before launch.
Start here

Three videos. Free. For people with nothing but a reason to start.

PAGE TWO
$147 one-time offer
Page 2 of 3 — first offer, lands instantly after the opt-in keithkalfas.com/wcb-offer they have not watched anything yet
You're in. Video 1 is on its way to your inbox — give it about ten minutes. Before you go, read this one page.
One-time offer

Get your first jobs in 10 days or less — not next spring

The three free videos will get you fired up. Fired up is not the same as booked. The Window Cleaning Blueprint is the whole thing: 19 hours of training, me on real job sites, the phone script, the paperwork, the book and the audiobook. It's $297 on my site. On this page, right now, it's $147.

$297 $147

One payment. Lifetime access. 30-day money back guarantee — if it doesn't blow your mind, email me and I refund 100%.

Yes — get me started today for $147 →

No thanks, I'm not ready for the Window Cleaning Blueprint.

This is the only page where it's $147.

Keith cleaning second-storey windows from the ground with a water-fed pole at a large brick house.
Water-fed pole, two storeys, feet on the ground. Red arrow is from the video thumbnail — use a clean frame for the live page.

Three steps that grow with you, from job #1 to job #1,000

Step 1 · 12 hours

Getting jobs, residential and commercial

The three-step process for landing work, the phone formula for turning a call into a scheduled job, what to charge, and how to raise your prices without losing the customer. Me on live job sites showing the tools, the water-fed pole and the spot-free rinse.

Step 2 · 7 hours

Marketing that brings leads and referrals

How to build social proof from your first five jobs, get five-star reviews, turn one customer into three, and market a service business so the phone keeps ringing after the first push.

Step 3

Setting the business up properly

Legitimizing the business, licensed and insured, the documents you need, and the systems that keep it from turning back into a job you hate.

Get all three steps — $147

Everything that comes with it

Window Cleaning Blueprint — 19 hours of video, including live job sitesincluded
The phone selling formula, word for wordincluded
How to Make $500 a Day Cleaning Windows — ebookincluded
The same book as an audiobookincluded
Glass scratch waiver, work order and media release formincluded
Interviews with operators, including Joshua Latimerincluded
Lifetime access and every updateincluded

Buy the book on Amazon by itself and it's about $19. The rest of this isn't sold separately.

What a scratch accusation costs

I don't recommend anyone clean a single residential window until they understand fabrication debris and glass technology. You don't have to buy this from me — just get educated before you touch somebody's glass.

I've been accused of scratching a customer's windows. People get handed claims for fifty and sixty thousand dollars. If you can't give a confident, educated answer on the spot, you can admit fault for damage you never caused.

Step 1 covers the glass, the scratch conversation, and the waiver you walk the house with before you start. It would be a dishonor to put this kind of information out and not warn people about that.

What other people say

"Keith went from being flat-broke in a dead-end job to a 6-figure business in 2 years."

Joshua Latimer, Automate Josh

"I bought Keith's window cleaning book and loved it. There was so much information. I fully endorse Keith and I'm excited about the Window Cleaning Blueprint."

Marcus, founder, Sunshine Window Cleaning

"Keith's passion is palpable and his enthusiasm is inspirational."

Stanley Genadek, Dirt Monkey University

These three are from the current $47 offer page. Worth adding two or three recent buyer comments from Kajabi or YouTube — a 2026 review next to a 2017 endorsement does more work than either alone.

Who's teaching this

I cleaned windows for a living, broke, out of the trunk of my wife's car with an eviction notice on the door. Then I built it into a six-figure business, wrote two books, and ended up keynoting the International Window Cleaning Association.

Ten million video views. Around 95,000 social impressions a week. Thirty thousand subscribers on the window cleaning channel, which took a decade. Spoken at UAMCC and IGNITE, featured in Turf and Window Cleaning Magazine UK.

I still don't care about any of that. You want to make money. So do the three steps.

Keith Kalfas holding a squeegee with a towel over his shoulder, inside a customer's home.
On the job, squeegee in hand.

What another season of thinking about it costs

Say you put this off and figure it out yourself. You buy the wrong squeegee twice. You price your first ten jobs too low and work them anyway. You scratch a pane you didn't have to scratch, or you eat a claim you could have refused. You spend a year combing through a hundred hours of free videos hunting for the parts that matter.

Or you spend $147 once and skip all of it. One $500 day covers this three times over.

Get the Blueprint — $147 today

Questions people ask

Do I still get the free videos?

Yes. They're yours either way, and they're already on their way to your inbox.

I've never cleaned a window for money. Is this too advanced?

It's built for people starting from zero. Step 1 starts with the tools and your first job, not theory.

How much gear do I need to start?

Under $100 from Lowe's or Home Depot gets you working. The Keith Kit from Detroit Sponge runs about $400–$450. A water-fed pole system is $1,500–$2,000 when you're serious — two-story glass from the ground, no ladder.

How long do I have access?

Lifetime, including anything I add later.

What if it's not for me?

Thirty days. Email me and you get 100% back, no argument.

Last call on this page

$147 today, or $297 when you come back for it

$297 $147
Yes — I'm starting for real →

No thanks, I'm not ready for the Window Cleaning Blueprint.

30-day money back guarantee. One payment. Lifetime access.

Mock buttons. On the live page the yes button goes to the Kajabi checkout, which is where the price actually lives, and the decline link drops them into the free series.

PAGE THREE
$197 growth bundle
Page 3 of 3 — second offer, straight after the $147 purchase keithkalfas.com/grow Marketing Blueprint + Money Blueprint together, $197
You're in. The Window Cleaning Blueprint is unlocked — your login is in your email. One last thing, and then I'll let you go watch it.
For action takers only

You can clean windows now. Running a business is a different animal.

What you just bought covers the trade: the tools, the glass, the first jobs, the money coming in. What it doesn't make you is a business owner. That's a separate skill, and honestly? You won't need it for a couple of months. But you just did the thing most people don't — you moved — so I'd rather reward that today than wait and charge you full price in March.

$394 $197

Both growth programs, one payment. Business Marketing Blueprint and Business Money Blueprint. Lifetime access, so they sit there waiting until you need them. Same 30-day guarantee.

Yes — add both for $197 →

No thanks, I've got enough on my plate.

You won't see this price again, and it isn't offered anywhere on my site.

Why I'm handing you this now instead of in six months

One of my rules for teaching: never answer a problem somebody hasn't hit yet. Tell a guy about profit and loss statements before he's cleaned a window and he glazes over. It's not useful, it's noise.

So I'll be straight with you. You do not need these two programs this week. You need to go get five jobs. Somewhere around job twenty, though, a different set of problems shows up: the phone goes quiet for a week and you don't know why, you're busy but there's no money in the account, you're not sure what you can actually pay yourself. That's where these live.

The reason I'm offering them now is simple. You just proved you're the kind of person who acts instead of thinking about it for a year. That's rare, and it's worth something to me. Take them at this price, shelve them for sixty days, and open them the week you need them.

What you're adding

Program 1

Business Marketing Blueprint

How to get clients, on purpose and over and over. I taught this material inside the Blueprint years ago and went too deep — six videos of marketing psychology when it should have been two. This is that whole thing rebuilt after another few years of actually doing it: compact, plain, and in order.

  • The five parts of a business: you, your market, your marketing, your people, your systems
  • Marketing a home service business online, where the work comes from now
  • Building a reputation and a brand, whether that's your company's name or your own
  • Getting reviews, referrals and permission to post customers' homes — the media release form is in there
Program 2

Business Money Blueprint

The one that only makes sense once money is moving. If you ain't got no money, there's nothing to track and nothing to manage. Once there is, this is how you keep it.

  • Profit and loss statements, walked through with my own bookkeeper
  • Cash flow and balance sheets in plain English
  • Segmenting your money so you stop co-mingling funds
  • Knowing what you can pay yourself, and what the business needs to keep

Why these two, together

One fills the pipeline. The other keeps what comes through it. Plenty of guys are good at exactly one of those, and both of them end up stuck — the busy one with nothing in the bank, the careful one with nothing booked.

And here's the part that matters more every year: the people who win in this new economy are the ones who understand how to market a business online and build a reputation. The people who lose are the ones who don't. That's not a window cleaning thing. It's true if you add gutters, pressure washing, soft washing, Christmas lights, or walk away from glass entirely and do landscaping.

Which is also why these two work for whatever you build next. They aren't tied to a squeegee.

Questions

I just spent $147. Why now?

Because this is the only time I can give you this price, and because lifetime access means it costs you nothing to own it early. Skip it if the money's tight — the Blueprint alone gets you earning.

Do I need both?

You'll hit the marketing problem first and the money problem second. They're sold together here because the pair is what carries you past the first season.

Is this window cleaning specific?

No. It's how to run a home service business. Same material works for pressure washing, gutters or landscaping.

What if I never get that far?

Thirty days, full refund, no hard feelings. And the Blueprint is still yours either way.

Last page, then I'll leave you alone

$197 for both, today only

$394 $197
Yes — I'm building a business →

No thanks, take me to my course.

30-day guarantee. Lifetime access. Open them whenever you're ready.

Mock buttons. Live, the yes goes to a Kajabi checkout for the two-program bundle and the decline goes straight to the course library.

PAGE FOUR
The full ladder

Where a buyer goes after $147

Each step answers the problem the last one creates. Nobody gets sold the money course before they have money coming in.

FREE UPSELL 1 · CLEAN WINDOWS UPSELL 2 · RUN A BUSINESS STAY IN THE ROOM Free series 3 videos + waiver Blueprint $147 $297 off the offer page Learn the trade, book the first jobs Growth bundle $197 Marketing Blueprint: getting clients Money Blueprint: keeping what comes in Untrapped Alliance $97 / mo Membership and coaching. Works for window cleaning and landscaping both
Free → $147The videos sell the trade. The Blueprint sells doing it properly, with the job-site footage and the paperwork.
$147 → $197Sold on the next page, right after the purchase. Priced for the action taker, used two months later when the marketing and money problems show up.
$197 → AllianceThe one offer that compounds, and the one that applies to his landscaping audience too.
Both upsells fire on the same dayNothing here waits for the email sequence. The sequence sells the Blueprint at $297 to everyone who declined.

Open items before this ships

  • The $147 has to actually be page-only. If the course sits at $147 everywhere else, the claim is false and buyers will find out. List price $297, offer-page price $147, and the $27 version retired.
  • The offer page shows up the moment they opt in, before any video. The email sequence then sells the course at $297 to everyone who said no.
  • The live $47 page says 19 hours of training; Keith said 16 on the call. Pin down the real number before it goes on the page.
  • Going from a $47 list price to $297/$147 is a big jump for anyone who saw the old page. Worth his sign-off.
  • The three testimonials are the real ones from his current offer page. Add two recent buyer comments beside them.
  • Page 3 pricing needs a decision. Recent Kajabi sales show the Marketing Blueprint going out around $77 and the Money Blueprint around $147 — about $224 for the pair. The $394 anchor on page 3 assumes both are listed at $197 each, so those list prices have to be raised to match before this page goes live. At $197 the bundle sits under the anchor and under the $224 the pair fetches today.
  • Prices above $147 are the existing programs — confirm what they sell for now and whether the Money Blueprint keeps its slot.
  • Every image is a slot. Nothing here pulls from keithkalfas.com, so the real photos go in when the page gets built in Kajabi.
  • Reviews and the guarantee are blank on purpose. Real comments only.
  • The copy is Keith's own language from the Sept 16 call. Worth reading it back to him before it goes out under his name.