Three free videos for total beginners. No experience, no employees, no fancy truck. I started with a belt, a bucket and a squeegee out of the trunk of my wife's car, with an eviction notice on the door. Here's how the window cleaning guy gets paid.
Standing in a parking lot, hollering about window cleaning, sixty seconds at a time. Those videos do a job and I'm proud of them. But the job they do is inspiration. They're there to get you off the couch and make you believe a guy with a bucket and a squeegee can make real money, because I was that guy.
Inspiration isn't instruction. Nobody learns a trade in sixty seconds, and you can comb through a hundred hours of my free videos hunting for the parts that actually matter.
So before I ask you for a dime, let me hand you something practical. Three videos where I sit down and explain how this business really works: who to go after, what to charge, what gear to buy first, and the mistake that gets beginners sued.
I'm not going to pretend three videos make you a window cleaner. They won't. What they are is the first move you make if you're serious: the lay of the land from somebody who's done it.
Put your email in and video 1 is on its way. And stay on the next page when it loads. That's where I put the thing I'd actually hand a guy who's serious, at the best price I ever put on it.
Cleaning in America is a $40 billion a year industry, and window cleaning is one of the few ways into it with almost nothing in your pocket. I'll show you what that looked like for me — where I started, and what changed.
My step-by-step system for getting going and booking work quickly — including the number one mistake I watch beginners make, the one that costs them money before they've earned any.
The action steps that turn a few jobs into predictable money that keeps growing week after week, instead of a good month followed by nothing.
I don't recommend anyone clean a single residential window until they understand fabrication debris and glass technology. You don't have to buy anything from me. Just get educated. People get accused of scratching glass and handed $50,000 and $60,000 claims, and one wrong answer at the door can turn a job you didn't ruin into a lawsuit you can't win.
Free with the videos: my glass scratch waiver — the pre-trip inspection sheet you walk the house with, mark every existing scratch on, and have the customer sign. Plus a printable window cleaning work order.
Maybe hard times already found you. Maybe you can see them coming — hours getting cut, the industry you're in going sideways, a job you don't believe will still be there in two years. Either way it's the same question: what can you start that actually pays, with what's in your pocket today?
Window cleaning is one of the honest answers to that question. Almost nothing to start, and it pays the same week you start knocking. But it costs you something, and it isn't money. It's the first morning you're standing in a driveway with a belt and a bucket, scrubbing a stranger's glass while they watch you from the kitchen, and a piece of you is saying this isn't who I am.
Then one day your pockets are bulging with cash and it flips. Wait a second — I am the window cleaning guy. The window cleaning guy is getting paid. You want me at your house next?
— Keith Kalfas, who went from an eviction notice to keynote speaker at the International Window Cleaning Association
The three free videos will get you fired up. Fired up is not the same as booked. The Window Cleaning Blueprint is the whole thing: 19 hours of training. The phone script I use to book a job on the first call. How to quote from photos and Zillow so you're not driving across town for every estimate. Me walking real houses and pricing them on camera, right up to a $1,000 window job. It's $297 on my site. On this page, right now, it's $147.
One payment. Lifetime access. 30-day money back guarantee — if it doesn't blow your mind, email me and I refund 100%.
Yes — get me started today for $147 →No thanks, I'm not ready for the Window Cleaning Blueprint.
This is the only page where it's $147.
The three-step process for landing work, the phone formula for turning a call into a scheduled job, what to charge, and how to raise your prices without losing the customer. Property walks where I price real houses on camera, four parts on the water-fed pole, and the 30% rule plus my system for actually collecting the money.
How to build social proof from your first five jobs, get five-star reviews, turn one customer into three, and market a service business so the phone keeps ringing after the first push.
Legitimizing the business, licensed and insured, the documents you need, and the systems that keep it from turning back into a job you hate.
Buy the book on Amazon by itself and it's about $19. The rest of this isn't sold separately.
685 students have already enrolled in the Window Cleaning Blueprint.
"Keith went from being flat-broke in a dead-end job to a 6-figure business in 2 years."
Joshua Latimer, Automate Josh
"I bought Keith's window cleaning book and loved it. There was so much information. I fully endorse Keith and I'm excited about the Window Cleaning Blueprint."
Marcus, founder, Sunshine Window Cleaning
"Keith's passion is palpable and his enthusiasm is inspirational."
Stanley Genadek, Dirt Monkey University
These three are from the current $47 offer page. Worth adding two or three recent buyer comments from Kajabi or YouTube — a 2026 review next to a 2017 endorsement does more work than either alone.
I cleaned windows for a living, broke, out of the trunk of my wife's car with an eviction notice on the door. Then I built it into a six-figure business, wrote two books, and ended up keynoting the International Window Cleaning Association.
Ten million video views. Around 95,000 social impressions a week. Thirty thousand subscribers on the window cleaning channel, which took a decade. Spoken at UAMCC and IGNITE, featured in Turf and Window Cleaning Magazine UK.
I still don't care about any of that. You want to make money. So do the three steps.
Say you put this off and figure it out yourself. You buy the wrong squeegee twice. You price your first ten jobs too low and work them anyway. You scratch a pane you didn't have to scratch, or you eat a claim you could have refused. You spend a year combing through a hundred hours of free videos hunting for the parts that matter.
Or you spend $147 once and skip all of it. One $500 day covers this three times over.
Get the Blueprint — $147 todayYes. They're yours either way, and they're already on their way to your inbox.
It's built for people starting from zero. Step 1 starts with the tools and your first job, not theory.
Under $100 from Lowe's or Home Depot gets you working. The Keith Kit from Detroit Sponge runs about $400–$450. A water-fed pole system is $1,500–$2,000 when you're serious — two-story glass from the ground, no ladder.
Lifetime, including anything I add later.
Thirty days. Email me and you get 100% back, no argument.
No thanks, I'm not ready for the Window Cleaning Blueprint.
30-day money back guarantee. One payment. Lifetime access.
Mock buttons. On the live page the yes button goes to the Kajabi checkout, which is where the price actually lives, and the decline link drops them into the free series.
What you just bought covers the trade: the tools, the glass, the first jobs, the money coming in. What it doesn't make you is a business owner. That's a separate skill, and honestly? You won't need it for a couple of months. But you just did the thing most people don't — you moved — so I'd rather reward that today than wait and charge you full price in March.
Both growth programs, one payment. Business Marketing Blueprint and Business Money Blueprint. Lifetime access, so they sit there waiting until you need them. Same 30-day guarantee.
Yes — add both for $197 →No thanks, I've got enough on my plate.
You won't see this price again, and it isn't offered anywhere on my site.
One of my rules for teaching: never answer a problem somebody hasn't hit yet. Tell a guy about profit and loss statements before he's cleaned a window and he glazes over. It's not useful, it's noise.
So I'll be straight with you. You do not need these two programs this week. You need to go get five jobs. Somewhere around job twenty, though, a different set of problems shows up: the phone goes quiet for a week and you don't know why, you're busy but there's no money in the account, you're not sure what you can actually pay yourself. That's where these live.
The reason I'm offering them now is simple. You just proved you're the kind of person who acts instead of thinking about it for a year. That's rare, and it's worth something to me. Take them at this price, shelve them for sixty days, and open them the week you need them.
How to get clients, on purpose and over and over. I taught this material inside the Blueprint years ago and went too deep — six videos of marketing psychology when it should have been two. This is that whole thing rebuilt after another few years of actually doing it: compact, plain, and in order.
The one that only makes sense once money is moving. If you ain't got no money, there's nothing to track and nothing to manage. Once there is, this is how you keep it.
One fills the pipeline. The other keeps what comes through it. Plenty of guys are good at exactly one of those, and both of them end up stuck — the busy one with nothing in the bank, the careful one with nothing booked.
And here's the part that matters more every year: the people who win in this new economy are the ones who understand how to market a business online and build a reputation. The people who lose are the ones who don't. That's not a window cleaning thing. It's true if you add gutters, pressure washing, soft washing, Christmas lights, or walk away from glass entirely and do landscaping.
Which is also why these two work for whatever you build next. They aren't tied to a squeegee.
Because this is the only time I can give you this price, and because lifetime access means it costs you nothing to own it early. Skip it if the money's tight — the Blueprint alone gets you earning.
You'll hit the marketing problem first and the money problem second. They're sold together here because the pair is what carries you past the first season.
No. It's how to run a home service business. Same material works for pressure washing, gutters or landscaping.
Thirty days, full refund, no hard feelings. And the Blueprint is still yours either way.
No thanks, take me to my course.
30-day guarantee. Lifetime access. Open them whenever you're ready.
Mock buttons. Live, the yes goes to a Kajabi checkout for the two-program bundle and the decline goes straight to the course library.
The course shows you how. But the questions that cost you money don't show up in a lesson. They show up on a Tuesday, in a driveway, with a customer waiting for your answer. The Untrapped Alliance is where you bring those questions to me.
$7 a month for your first three months. After that it's $97 a month for as long as you want it. Cancel anytime.
Yes — put me in the Alliance for $7 →Timely sessions on what I'm testing in my own business this month: what's working, what flopped, and what I'd do differently. Not old footage. The stuff that's happening right now.
Ask me your questions and get guidance as you put the course to work and start your business. Pricing a weird job, a customer who won't pay, whether to hire, what to do when the phone goes quiet. Bring it.
Remember this: one little answer about business can make you hundreds or thousands of dollars. One pricing tweak. One line on a quote. One mistake you don't make because you asked first.
That's what the Alliance is. Three months for $7 a month, so you can see for yourself before it ever costs you real money.
It moves to $97 a month. Stay as long as it's useful, cancel whenever it isn't.
No. Join now and bring your questions as you go. That's the point.
No. It's about running a business. Window cleaning, pressure washing, landscaping, whatever you're building.
No thanks, take me to my course.
Mock buttons. Live, the yes goes to a Kajabi subscription checkout with a 3-month $7 intro price, and the decline goes to the course library.
Each step answers the problem the last one creates. Nobody gets sold the money course before they have money coming in.